Vacancies

RESPONSIBILITIES AND DUTIES
Strategy & Innovations:
▪ Execute and interpret research that enables the agency to keep in touch with the market and understand what the consumer wants.
▪ Identify and develop strategic brand/business drivers through market, competitive landscape, and audience insights.
▪ Develop & deliver strategic recommendations built from customer insights.
▪ Assess results from prior and current client campaigns and perform competitive analyses and/or audience assessments to develop brand strategies & plans, and recommend additional research as appropriate.
▪ Create various reports, briefs and documents based upon identified strategy & insight needs:
o Develop internal discussion guides for new business opportunities.
o Analyze market research and insights data to identify key business and market insights.
o Create internal (and external) briefs/concise presentation on various strategy & insight needs/trends.
o Monitor industry and marketing trends and create internal & external insight reporting based on current trends or “hot topics”.
▪ Identify and communicate opportunities to improve team performance by improving processes.
▪ Provide support to the Country Manager on business development opportunities (RFIs, RFPs, pitch presentations and client accounts, including the creation of internal pitch
team & client deliverables and/or participation in conference calls and presentation
meetings).