Senior Account Manager

REPORTING TO: ACCOUNT DIRECTOR / CLIENT SERVICE DIRECTOR

STATEMENT OF RESPONSIBILITY
• Build value for our stakeholders:
o To manage, and control, marketing communications projects, and the people who implement them, in accordance with project plans and financial targets.
• Meet key performance goals:
o Client satisfaction, business development and profitability.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
• Excellent understanding of marketing communications – able to specialize in experiential marketing and / or sponsorship marketing.
• Excellent presentation and communication skills.
• Tact and negotiation skills.
• Ability to work with numbers.
• Proactive in developing clients business.
• Project management skills.
• IT skills.
• Ability to prioritise and identify problems - offering solutions.
• Works well under pressure.
• Has an open and friendly personality.

RESPONSIBILITIES AND DUTIES
CLIENT SERVICE MANAGEMENT
• Set-up account management systems for each client’s business.
o Develop a strong relationship with the Client on a day-to-day basis. Attend regular meetings and ensure that their expectations are fulfilled.
o Obtain a clear and comprehensive brief from the Client. Contribute to the preparation and presentation of proposals for new projects.
o Monitor Clients’ brands, industries and markets, and competitive activity. Become familiar with changes and trends and be prepared to provide a summary of this information to Clients.
o Participate in regular status meetings with account team and assist with management of projects and plan work accordingly.
o Ensure policies and processes are followed in day to day business activities. These include:
Policies: Finance, HR and IT (including back-up of information).
Processes: Sixth SenseTM Marketing; Measurement and Evaluation (of projects); Internal Briefings; Brand Ambassador Training and Client Service maintenance and management (Contact reports – after every meeting ; Activation reports – weekly, monthly and on completion,
which covers a full summary and evaluation of value created for
the client as well as next phase of activity proposal.)
• Ensure all jobs are scheduled on time and to budget, and monitor progress.
• Brief Production (internal and external) and staff agency.
• Produce accurate and on time contact reports, and ensure they are distributed and agreed with client. Ensure that all points are actioned.
• Understand and use relevant marketing tools.
• Participate in strategic planning and co-ordinate the implementation of tactical projects.
• Ensure that the Creative Department is provided with a clear and comprehensive brief.
o Plan and control the production of artwork ensuring that it is completed on time and within budget. Proof the work, obtain country manager approval and present to the Client. Obtain written approval, from the Client for all finished artwork before printing.
• Evaluate subsequent proposals and present selected work to the Client.
• Obtain thorough debrief on all proposals to enable effective project management
• Liaise with the Operations Manager to select, negotiate and oversee suppliers to ensure that their work is produced on time, within budget and that it achieves the required standard.
• Evaluate the effectiveness of promotions by monitoring feedback and obtaining quantifiable results.
• Participate in generating new business through industry relationships and previous experience to increase billings/revenue.


FINANCIAL MANAGEMENT
• Ability to understand and work within clients’ budget.
• Maintain agreed profitability margins.
• Ensure all quotations and IN / OUT costs are accurate.
• Monitor outgoing costs. Ensure client invoicing is correct and timely.
• Participate in updating the monthly Billings Sheet and plan to achieve teams target.
• Liaise with Operations Manager to ensure competitive quotes are always obtained
o Ensure maximum GP and payment terms are obtained.
o Ensure supplier queries are dealt with promptly and efficiently by all team members
• Monitor WIP on a monthly basis and ensure that invoices, purchase orders etc, are issued promptly.
MANAGEMENT AND DEVELOPMENT OF STAFF
• Assist Management in managing assigned staff and developing for roles of greater responsibility.
• Delegate work to executive in line with their ability to complete it to the required standard and within the required deadline.
o Monitor the workflow of each individual and assist them with setting priorities on a daily basis if required.
o Work with the Account Director to ensure that the team is used to maximum effect, using all resources and aiding the development of individuals.
• Contribute to the performance appraisal of staff and to developing their motivation.

Project Leader

Job Description: Project Leader / Event Coordinator 


PROJECT LEADER / EVENT COORDINATOR
REPORTING TO: HEAD OF PROJECTS


STATEMENT OF RESPONSIBILITY
• You are responsible for the allocated team for set up, activation and strike.
• Your responsibilities include
o Operations Budget
o Crew selection
o Equipment / Loading at warehouse
o Vehicles
o Load in
o Event
o Strike
o Reconciliation of accounts

OVER VIEW OF RESPONSIBILITIES


 Understand the project at hand and attend the brainstorming session
 Generate a Project Work Plan for each job from Brief to conclusion
 Generate an production brief, review with and circulate to all involved in the project
 Enlisting, Control, Training and mentoring project staff
 Scheduling Compile / monitor and control of route lists
 Assist with budget development for projects
 Petty cash management, including weekly reconciliations
 Monitor, control and issue stock and POS
 Prepare a check list and critical path of all the things that need to be done and implemented for every project. And review this list with all projects staff before commencing with project as well as throughout the project
 Ensure a dry run or rehearsal for all events and projects to guarantee maintaining the standard of pre-production and of shows / Events in accordance with client briefs
 Setting up and running of Events and Projects with a HANDS ON APPROACH
 Conducting client field visits
 Building and maintaining relationships with Suppliers and stake holders.
 Maintaining in good order vehicle fleet, stages, equipment within project
 Ensure all projects run in accordance with client briefs, and to the highest standards
 Constant liaison with client service regarding information and all operational issues.
 Accountable and responsible for control of operations budget
 Compiling reports in a timely manner


KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:


• Good understanding of marketing communications and of experiential marketing.
• Project management skills.
• Tact and negotiation skills.
• Ability to work with numbers – Budget & Reconciliations.
• Extensive IT skills.
• Ability to prioritise.
• Ability to identify problems and offer solutions.
• Work well under pressure.
• Open and friendly personality.
• Good administrative skills
• Ability to meet deadlines
• Ability to “make a plan” in a crisis
• Good people interaction
• Good leadership and motivational qualities
• Team player
• Sense of humour
• Driver’s license


OVERVIEW OF RESPONSIBILITIES:


Job Description: Project Leader / Event Coordinator 
Operations Budget:
• You will have input into the operations budget and thereafter have it signed off by Management.
• Once administration have completed the invoice memo and printed out the Operations budget take to accounts.
• Draw up payment schedule (should you be out for more than 2 weeks). Liaise with accounts timeously so that monies may be made available for your operation.
• Draw up your project schedule stipulating time of warehouse loading, event set up etc.
Crew:
• Draw up your crew list, get client service approval and notify them of impending event.
• Draw up payment schedule and hand to accounts, who will pay team after the event.
• Have individuals sign contract form.
• Ensure the team has the right equipment to enable them to carry out their duties.
Equipment/Loading at warehouse
• Draw up the equipment list as per the budget. Have it signed / approved by operations management.
• Notify warehouse date of collection and when equipment will be returned.
• Present equipment list to warehouse.
• Organize that loading of equipment is completed systematically and that soft equipment is segregated from hard equipment.
• Load vehicles according to what will be needed first, second etc at the venue, e.g Lights loaded in first as they are the last to be put up at venue.
• Due care is to be taken when loading to avoid damages.
• Sigh receipt of the equipment. You hold one copy while warehouse will hold the other.
Load In:
• Organize load in to the venue as per the event schedule.
• Demarcation points to be designated for when equipment removed from the vehicles. Please ensure that equipment is NOT strewn all over the place but rather placed within easy reach of team, but not causing an obstruction hazard.
• Adhere to the planned schedule to meet up with deadlines.
• Ensure that all safety requirements are met on site and crew are aware of the positioning of fire extinguishers.
• All sundry equipment to be secured back into the vehicles if not needed.
The Event:
• The crew to have on fresh uniforms.
• Crew not needed at the event should be sent to rest/sleep in preparation of strike.
• You are to liaise closely with client (if in attendance) and be attentative to their needs.
• Adherence to the show flow is essential for the success of the event.
Strike:
• Following the event you should strike in reverse order and load into the vehicles.
• Again take care to ensure no damage to equipment.
• Return to the warehouse.
• Return equipment into designated cages and sign off as equipment returned with warehouse.

Reconciliation of Accounts:
On return and within 3 days you are to reconcile all monies made available to the project and submit to accounts. Documentary support of monies spent is required.


MEASUREMENT
 100% accuracy on reproducing activations detailed in approved client proposals
 Positive feedback from client service per project handled
 Performance per each project handled; comparison done between report and final approved client proposal
 Controls, systems and procedures established and adhered to
 Prompt and efficient report back to client service and relevant interna;l and external staff on all projects handled within agreed reporting deadline upon completion of tasks as well as any changes to schedules and activities
 Mutually agreed upon deadlines for reports to be met 100% of the time

CREATIVE STRATEGIST (COPY WRITER)

CREATIVE STRATEGIST
REPORTING TO: HEAD OF STRATEGY


STATEMENT OF RESPONSIBILITY
Strategy is a never-ending process of defining and redefining goals and objectives, developing strategies, and evaluating advertising results.
The Strategist provides market research, strategic insights, and guidance in the development of (Brand & Behaviour Change) Live+ strategies. This includes:
• Building value for our stakeholders:
o To create, manage, and control, strategic requirements in accordance with client briefs and challenges.
▪ You will be required to research, consult, create and deliver a range of Communications strategies that align with business and specific project objectives.
▪ You will meet with key stakeholders to thoroughly understand their Brand needs and challenges and then compile and roll out complex Live+ experiential strategies and provide sound advice and support where required.
• Building value for Group:
o Drive the development of our strategic deliverables in the country, raising the strategic bar of (1) how to engage consumers and activate demand and (2) concept development to be comparable to a world-class agency.
o Assist with innovation of services and outputs in Country to unleash new revenue streams.
• Meeting key performance goals:
o Strategies for Live+ Experiential Campaigns that deliver results for our clients, Pitch Rate Success, Client satisfaction, business development and profitability.

KNOWLEDGE, SKILLS, VALUES AND ABILITIES REQUIRED
• The Strategist must be:
o Analytical
o Problem Solver
o Innovative
o Exceptional Communication
o Interpersonal skills
o Influencing and engagement skills
o High level of judgement
o Ability to guide and coach
• Values:
o Dependable
o Attention to detail
o Adaptability / Flexible
o Integrity
o Achievement / Effort
o Independence
• Excellent at speaking in front of an audience.
• Good Listener.
• Excellent understanding of requirements in line with experiential marketing (Activation / Event Marketing / Sponsorship / Social Marketing) solutions.
• Strong customer service, self-motivation and time management skills required.
• Excellent project management skills and in problem solving.
• Must be an effective leader, a clear communicator, highly organized, very detail-oriented and able to coordinate multiple projects simultaneously.
• Must have strong management skills and be able to work with staff and clients to motivate them to challenge their own limits, skills and deliverables.
• Good judgment and decision making.
• Tact and negotiation skills.
• Proactive in developing strategic thought / documents that will lead into creative conceptualization for the campaign and to activate demand.
• Must be comfortable working in a demanding, fast-paced environment under tight deadlines.
• High proficiency in Microsoft Word, Excel and PowerPoint.
• Ability to multitask effectively under pressure.
• Ability to prioritise and identify problems - offering solutions.
• Ability to conceptualize and to direct concepts through design and execution.
• Follow up and tenacity with results/deadlines.
• Strong leadership – able to lead teams in, in country project brainstorming and seek help with creative concept for concept development.
• Has an open and friendly personality.

RESPONSIBILITIES AND DUTIES
Strategy & Innovations:
▪ Execute and interpret research that enables the agency to keep in touch with the market and understand what the consumer wants.
▪ Identify and develop strategic brand/business drivers through market, competitive landscape, and audience insights.
▪ Develop & deliver strategic recommendations built from customer insights.
▪ Assess results from prior and current client campaigns and perform competitive analyses and/or audience assessments to develop brand strategies & plans, and recommend additional research as appropriate.
▪ Create various reports, briefs and documents based upon identified strategy & insight needs:
o Develop internal discussion guides for new business opportunities.
o Analyze market research and insights data to identify key business and market insights.
o Create internal (and external) briefs/concise presentation on various strategy & insight needs/trends.
o Monitor industry and marketing trends and create internal & external insight reporting based on current trends or “hot topics”.
▪ Identify and communicate opportunities to improve team performance by improving processes.
▪ Provide support to the Country Manager on business development opportunities (RFIs, RFPs, pitch presentations and client accounts, including the creation of internal pitch
team & client deliverables and/or participation in conference calls and presentation
meetings).

Community Manager

 

Internal


We are in search of a Creative
Community Manager to build and resource its team in service
of talent growth and business needs
As the head of the talent team, the community manager will build, grow and maintain the
community of staff and project contributors within and beyond the organisation.
They love to work with people and thrive in the human aspect of resourcing creative and project teams.
The ideal candidate will be able to drive the needs
of team building with individual
needs, their talent career growth path and business goals
Our community loves what they do and is committed to making others successful. Our team building process is a challenge that showcases our people, helping them advance their
careers but at the same time, building their brands outside of the organisation.
The community Manager will create impact by building amazing

teams. They have the
ability to shape the experience of talent, our partners and vendors to provide trusted advice
and count on this person to identify staff needs in a timely manner whilst maintaining deep
relationships
Your role will
Build, grow and maintain a community of like
-minded people at the organisation
to inspire and contribute t o projects
Actively build,
grow and maintain engagement with contract and staff both on and
offline
Support the experience and growth of our staff : work with the leadership team to bring people together, nurture a diverse community of staff and partners and bring unique and impactful experiences across the organization
Identify and help bridge new relationships to people, brand and other professional
organizations with the aim of growing the brand in Ghana
Work closely with project teams to understand staffing needs on all active projects as well as upcoming projects and connect unique projects with the right talent
Continuously improve team building through feedback and enhancing our engagement process


External


The Community Manager will serve as the face of a company, they will be generally responsible for managing and handling communications in both directions, the Community Manager will be involved in various activities such as communications, PR, social media, events, and content creation.
We are looking for a digital-savvy community manager to take control of our online voice and build brand awareness and loyalty. The community manager will be responsible for aligning all company communications, PR, social media, and marketing content to create a strong brand identity. To be successful in this role, you will need to have a deep passion for social media, stay abreast of new developments and opportunities in the industry, and be a strategic thinker. You must have an outgoing personality as in-person networking will also be part of the job.
Community Manager Responsibilities:
• Lead a team that will develop a content plan.
• Lead a team that will create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos.
• Engage with the online community and respond to comments and requests.
• Analyze web traffic and relevant community metrics.
• Relay community feedback to relevant internal stakeholders.
• Devise and implement community communication initiatives.
• Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency.
• Attend networking events or relevant industry workshops.
• Liaise with external agencies or journalists to ensure accurate brand representation.
• Knowledge of Hootsuite or similar programs to manage online postings on different platforms.
• Proficient in Google Analytics.
• At least two years of experience managing social media platforms.
• Strong writing and verbal communication skills.
• Knowledge of marketing trends and techniques.
• Superb time management skills.
• Plan and execute community initiatives and programs.
• Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
• Find new marketing and outreach opportunities to push brand image and products.
• Work with journalists and PR agencies to ensure accurate brand representation.
• Participate in social events, corporate events and workshops.
• Ability to develop creative, engaging and original content
• Exceptional written and oral communication skills
• Good customer service and interpersonal skills
• Friendly and outgoing personality
• Knowledge of search engine optimization (SEO) and web metrics
• Proficient in word processing applications, spreadsheets, presentation software and social media management tools
• Good judgment and problem-solving skills
• They must also have a strong knowledge of common social media and online marketing trends to create campaigns that match the voice and
behaviours of many users on those outlets.
Send cv to This email address is being protected from spambots. You need JavaScript enabled to view it. MANAGER
Internal
We are in search of a Creative
Community Manager to build and resource its team in service
of talent growth and business needs
As the head of the talent team, the community manager will build, grow and maintain the
community of staff and project contributors within and beyond the organisation.
They love to work with people and thrive in the human aspect of resourcing creative and project teams.
The ideal candidate will be able to drive the needs
of team building with individual
needs, their talent career growth path and business goals
Our community loves what they do and is committed to making others successful. Our team building process is a challenge that showcases our people, helping them advance their
careers but at the same time, building their brands outside of the organisation.
The community Manager will create impact by building amazing
teams. They have the
ability to shape the experience of talent, our partners and vendors to provide trusted advice
and count on this person to identify staff needs in a timely manner whilst maintaining deep
relationships
Your role will
Build, grow and maintain a community of like
-minded people at the organisation
to inspire and contribute t o projects
Actively build,
grow and maintain engagement with contract and staff both on and
offline
Support the experience and growth of our staff : work with the leadership team to bring people together, nurture a diverse community of staff and partners and bring unique and impactful experiences across the organization
Identify and help bridge new relationships to people, brand and other professional
organizations with the aim of growing the brand in Ghana
Work closely with project teams to understand staffing needs on all active projects as well as upcoming projects and connect unique projects with the right talent
Continuously improve team building through feedback and enhancing our engagement process


External


The Community Manager will serve as the face of a company, they will be generally responsible for managing and handling communications in both directions, the Community Manager will be involved in various activities such as communications, PR, social media, events, and content creation.
We are looking for a digital-savvy community manager to take control of our online voice and build brand awareness and loyalty. The community manager will be responsible for aligning all company communications, PR, social media, and marketing content to create a strong brand identity. To be successful in this role, you will need to have a deep passion for social media, stay abreast of new developments and opportunities in the industry, and be a strategic thinker. You must have an outgoing personality as in-person networking will also be part of the job.
Community Manager Responsibilities:
• Lead a team that will develop a content plan.
• Lead a team that will create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos.
• Engage with the online community and respond to comments and requests.
• Analyze web traffic and relevant community metrics.
• Relay community feedback to relevant internal stakeholders.
• Devise and implement community communication initiatives.
• Liaise with other departments to stay updated on new marketing initiatives, product and service developments, and to ensure brand consistency.
• Attend networking events or relevant industry workshops.
• Liaise with external agencies or journalists to ensure accurate brand representation.
• Knowledge of Hootsuite or similar programs to manage online postings on different platforms.
• Proficient in Google Analytics.
• At least two years of experience managing social media platforms.
• Strong writing and verbal communication skills.
• Knowledge of marketing trends and techniques.
• Superb time management skills.
• Plan and execute community initiatives and programs.
• Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
• Find new marketing and outreach opportunities to push brand image and products.
• Work with journalists and PR agencies to ensure accurate brand representation.
• Participate in social events, corporate events and workshops.
• Ability to develop creative, engaging and original content
• Exceptional written and oral communication skills
• Good customer service and interpersonal skills
• Friendly and outgoing personality
• Knowledge of search engine optimization (SEO) and web metrics
• Proficient in word processing applications, spreadsheets, presentation software and social media management tools
• Good judgment and problem-solving skills
• They must also have a strong knowledge of common social media and online marketing trends to create campaigns that match the voice and behaviours of many users on those outlets.

Operations Unit Head (Marketing / Branding)

JOB DESCRIPTION

  • To maintain the accuracy and completeness of the brand office records; production of accurate route lists, management of assets. Useful and timely internal and external reports for use by management within all operations services.
  • To ensure that the client's requirements are met, the project is completed on time and within budget and that everyone else is doing their job properly.

Graphic Designer (Marketing / Branding)

JOB DESCRIPTION
You will be responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. 

KNOWLEDGE

  • Excellent understanding of visual communications – able to specialize in experiential marketing and / or sponsorship marketing.
  • Excellent presentation and communication skills.

Marketing Copy Writer

JOB DESCRIPTION
Candidate must  prepare creative persuasive writing to promote the sale of business' products or services. The copy must urge customers to purchase products of clients.

SKILLS

  • Ability to interact with clients and learn about their products and services being sold and how each client wants it to be presented to the  public.
  • Ability to discuss which marketing plan the client has designed and which vehicle the client will use to present the product.

QUALIFICATION
A minimum of a bachelors degree in Communication, Journalism or English with experience in a similar field

Head of Account

Job Description

As the head of the Accounting function, he/she will be responsible for the efficient administration and accounting for the financial resources of the company.

Key functions and responsibilities:

Exercise overall supervisory control on all accounting responsibilities;

Ensure that all accounting records, documents and information are correctly maintained and are up-to-date;

Project Manager - Monitoring / Evaluation

Project Manager Job Responsibilities:
Accomplishes project objectives by planning and evaluating project activities.

Project Manager Job Duties:

•   Accomplishes human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.

Consumer Research Analyst - Entry Level

Job Description

Build value for our stakeholders:

To lead and undertake Research work for the Agency , and it’s clients, conducting and delivering detailed research work to  reflect required outcomes /expectations.

Meet key performance goals:

Phone

Mobile:
+233 (0) 26 175 9843

Email:
info@purpleexpressghana.com

Address:
P.O. Box MD 1554, Accra - Ghana

©2023 Purple Express. All Rights Reserved.

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