Sales Manager Job Duties:

 Determines annual unit and gross-profit plans by implementing marketing

strategies, analyzing trends and results.

 Establishes sales objectives by forecasting and developing annual sales

quotas for regions and territories, projecting expected sales volume and

profit for existing and new products.

 Implements national sales programs by developing field sales action plans.

 Maintains sales volume, product mix, and selling price by keeping current

with supply and demand, changing trends, economic indicators, and


 Establishes and adjusts selling prices by monitoring costs, competition,

and supply and demand.

 Completes national sales operational requirements by scheduling and

assigning employees, following up on work results.

 Maintains national sales staff by recruiting, selecting, orienting, and

training employees.

 Maintains national sales staff job results by counseling and disciplining

employees, planning, monitoring, and appraising job results. Maintains professional and technical knowledge by attending educational

workshops; reviewing professional publications; establishing personal

networks; participating in professional societies.

 Contributes to team effort by accomplishing related results as needed.

 Meeting Sales Goals, Negotiation, Selling to Customer Needs, Motivation

for Sales, Sales Planning, Building Relationships, Coaching, Managing

Processes, Market Knowledge, Developing Budgets, Staffing

 Work with Marketing to ensure consistent lead generation.

 Collaborate with sales leadership to create and train prospecting process.

 Collaborate with sales leadership to create and train lead qualification


 Hire high-performing salespeople according to HR staffing guidelines.

 Train new salespeople to ensure success.

 Manage day-to-day performance of all sales team members and deliver


 Work with sales leadership to generate ideas for sales contests and

motivational initiatives.

 Lead and schedule weekly and/or monthly team meetings with sales team

and leadership.

 Track sales team metrics and report data to leadership on a regular basis.

 Coach and develop direct reports.

 Implement performance plans according to company procedure.

 Embody company culture and maintain high sales employee engagement.

 Collaborate with IT on sales technology initiatives.

 Meet pre-determined revenue goals through the activities of direct reports.

 Ensure correct usage of CRM and other sales applications.

 Train and ensure adherence to sales process.

 Responsible for obtaining profitable results through the sales team by

developing the team through motivation, counselling, skills development,

and product knowledge development.

 Manage the sales administration function, operational performance

reporting, streamlining processes and systems wherever possible, and

advising senior management on maximizing business relationships and

creating an environment where customer service can flourish.



+233 (0) 26 175 9843

[email protected]

P.O. Box MD 1554, Accra - Ghana

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